Marketing green buildings

Marketing green buildings

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Engineers, architects, and contractors who want to expand their involvement in the green buildings market need a firm grounding in marketing strategies and tactics being used most successfully in this growing field. Marketing Green Buildings: Guide for Engineering, Construction a Architecture provides an effective tool for professional green building enthusiasts and advocates presenting green design features, sustainable strategies, and new products to potential green building clients It presents clear descriptions of successful strategies and approaches to marketing and selling green building-related services, as well as up-to-date information on the role of LEED in green building for engineering, construction and architecture Jerry Yudelson ... For cultural reasons and perhaps owing to higher-than-average utility prices, Massachusetts is also one of the national leaders in LEED registrations. ... buildings by tenants, builders and owners, since the aquot;paybackaquot; or return on investment (ROI) from energy efficiency investments in new ... strong environmental commitments (such as Ford, Toyota, Honda, The Gap) who benefit from the favorable publicity, enhancedanbsp;...

Title:Marketing green buildings
Author: Jerry Yudelson
Publisher:The Fairmont Press, Inc. - 2006-06-30

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