Dictionary of Marketing

Dictionary of Marketing

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This is a comprehensive vocabulary of marketing terms, all explained in clear, simple English. Each entry has a part of speech, a note on grammar and an encyclopaedic commentary.a#39;...its stock closed Monday at $21.875 a share in NYSE composite trading, off 56 % from its high last Julya#39; [Wall Street Journal] offcard rate /EŒE’f EˆkE‘Ed EŒreEot/ noun a specially arranged price, lowerthan that on therate card, for advertisinganbsp;...

Title:Dictionary of Marketing
Author: A. Ivanovic, Peter Collin
Publisher:Bloomsbury Publishing - 2014-11-20

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